Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Adapt to Change
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Adapt to Change
Blog Article
Terrestrial broadcast series have long been established as mainstream TV shows, produced and broadcast through terrestrial broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As viewing trends evolve, competition between network-produced series and OTT services has intensified. Consequently, each platform is producing unique content and employing adaptive strategies to maintain relevance.
Differentiation Strategies of Terrestrial Dramas
Terrestrial dramas focus on providing productions with high mass appeal while maintaining traditional storytelling methods. In particular, they actively highlight renowned leads to attract audience interest and produce television series that capture the interest of a wide range of age groups, thereby securing a consistent fanbase. Additionally, leveraging their long broadcasting experience and network legacy, they continue to present familiar content, ensuring stable viewership ratings. This allows audiences to have multiple options to read more engage with network television through various platforms.
Differentiation Strategies of OTT Services
OTT services are expanding their market by employing approaches distinct from network-based television. Firstly, they actively adopt unconventional narratives and unique structures, prioritizing artistic direction and artistry over broad popularity. Secondly, they curate personalized selections that aligns with specific interests, targeting niche audiences. Lastly, they focus on producing globally accessible media aimed at the worldwide audience, allowing them to attract subscribers not only within their region but also internationally. Through these methods, OTT services are building industry dominance in ways unlike conventional TV networks.
Competition and Collaboration Between Platforms
As terrestrial broadcasters increasingly penetrate the digital entertainment industry, competition has intensified. For instance, KBS and a long-established broadcaster operate their own streaming platforms, 'KBSon' and 'MBC Digital', respectively, providing their existing TV shows on digital platforms. This strategy helps preserve the market presence of traditional broadcasting platforms while attracting new viewership. Meanwhile, the emergence of alternative digital platforms is changing consumer behavior towards more on-demand entertainment.
Conversely, streaming providers are also expanding their dominance by collaborating with terrestrial broadcasters. A leading global streaming giant has gained worldwide success with K-content hits like 'Squid Game' and 'Hellbound', leveraging the storytelling expertise of terrestrial broadcasters. This strategic alliance helps both parties complement each other’s strengths, fostering a richer content environment. As a result, the distinction between traditional and modern media continue to blur.
Ultimately, terrestrial dramas and OTT services are both fighting for dominance and finding common ground through their respective market tactics. Terrestrial dramas maintain established storytelling and broad accessibility, whereas OTT services provide bold and internationally appealing content. As synergy and integration between these platforms continue to grow, audiences can expect a richer and elevated media landscape in the future.
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